![](https://cdn.myportfolio.com/2096199a-d8a5-4576-8851-503b9f35570a/03769b82-5ad9-4460-b2d1-249966fb5fd8_rw_1920.jpg?h=08a9491eecd7efd58645331476295124)
![](https://cdn.myportfolio.com/2096199a-d8a5-4576-8851-503b9f35570a/f0d5f74f-0451-4d4e-9514-fabc67267e9d_rw_1920.jpg?h=4d393097140c1d42395eadb5ed4a46d5)
![](https://cdn.myportfolio.com/2096199a-d8a5-4576-8851-503b9f35570a/33cd4770-abc1-4b89-b22f-9d6b615ca22c_rw_1920.jpg?h=1662694b943aa278ad5ef2682f9053a7)
Before starting the website design, DDC Public Affairs wanted to explore some ad lobs that would help establish a voice and visual identity for the company. We came up with the theme line “expand your circle of influence.” We featured images of bold and empowered looking people that would quickly catch a viewer’s attention. The bold people featured were meant to represent the unique individuals we target to support a client’s advocacy campaign.