Americans for Farmers and Families

Americans for Farmers & Families is a coalition of growers, producers, suppliers, transporters, retailers and consumers initially formed to preserve the North American Free Trade Agreement (NAFTA), and to work with President Trump to modernized an agreement fit for the 21st Century. Recognizing that NAFTA has promoted many economic benefits for American exporters and consumers, including support of over 43 million American food and agriculture related jobs, boosting the U.S. economy by $127 billion each year, and the export of over $44 billion of American-grown food and agricultural products, preserving NAFTA was mission critical for farmers and families across America. DDC was hired to build a coalition to create a community for the supporters. The build involved developing a brand, website and social media communication strategy. For the social campaign, we highlighted the largest exports and imports and the impact that would be felt by consumers and farmers if NAFTA wasn’t preserved. Awards 2019 Bronze Telly: Social Video Craft-Motion Graphics / Design 2019 Bronze Telly: Social Video General-Food & Beverage